Kamal Noori
Who I am
I am Kamal.
I help ecommerce brands find where their money is actually going, and how to make it come back.
My story
One dollar comes back as three. The next just vanishes.
At 19 I launched my first store, sure a great product would sell itself. It didn't. That is the lesson most people pay years to learn. A good product does not sell itself.
It left me stuck on one question. Why does one dollar of ad spend come back as three, and the next one just vanish? I could not let it go. So I went and found the answer where you cannot fake it. Live accounts. Real money on the line.
First as an Amazon PPC operator, scaling FBA brands in the US. Then years running performance campaigns for ecommerce brands doing eight figures across Google, Meta, TikTok and Criteo. $3M+ in ad spend managed. $50M+ in revenue generated. Two of those brands I took into countries they had never sold in, which is where you learn exactly how international growth breaks.
Now I write it down. The patterns that move money, one every week, so you can run them on your own account without paying an agency to hold the wrench.
Live accounts. Real money on the line. How I think
Four rules I run every account by.
I treat every dollar like my own. If I would not spend it, I will not spend yours.
ROAS in a panel is not money in the bank. I care about what actually reaches your account.
A new country is earned, not switched on. We prove one, then open the next.
I would rather tell you the unglamorous fix than sell you a clever story.
The receipts
Numbers from real accounts, not slides.
Three brands, three different bottlenecks, the same operating system applied. The same thinking sits behind every tool and every email I send.
Skincare · Ecommerce
+1,400%
transactions
6.7x ROAS · €12.90 cost per purchase
Education · Lead Gen
-79.5%
cost per lead
7x ROAS · +350% new students · 17,362 leads
Lighting · Ecommerce
+600%
turnover
+537% transactions · 4.3x ROAS · +10% AOV
Results from live accounts I've run with the Webgas team in Naples. Real money, real numbers.
Two ways to work with me
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One paid-ads teardown, framework or fix a week. The kind agencies charge for. No pitch, unsubscribe anytime.
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Bring your account. We find the one thing costing you the most right now and I tell you how I'd fix it. Straight answers.
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One paid-ads teardown a week, with the full context so you can run it yourself. Straight from the live ecommerce accounts I manage. Read it in five minutes, know what to change. Free, and you can leave anytime.