Kamal Noori
THE INSTRUMENTS
Run your numbers like an operator.
30 calculators, generators and diagnostics, built on the same math I use to manage millions in ad spend. Ten are free forever, no signup. Twenty pro instruments unlock with one email, once, and stay unlocked.
FREE INSTRUMENTS
Ad Budget Calculator
Revenue goal in, required monthly budget out. Clicks, orders and CPA included.
Open the tool →MER Calculator
Your blended marketing efficiency ratio, plus the spend ceiling your target MER allows.
Open the tool →Break-even ROAS Calculator
Your margins decide the ROAS that matters. Find your break-even and your real target.
Open the tool →Max CPA Calculator
The most you can pay for a customer without losing money, first order and LTV-adjusted.
Open the tool →LTV Calculator
Customer lifetime value from your repeat rate, and what it unlocks in acquisition spend.
Open the tool →Auction Math Diagnostic
CPM, CTR and CPC are one system. Find which lever is actually broken in your account.
Open the tool →A/B Test Calculator
Sample size before launch, z-test significance after. Stop calling tests early.
Open the tool →Profit per Order
The full contribution margin waterfall: from AOV to what you actually keep.
Open the tool →Ads Account Diagnostic
12 questions that locate the weakest link: tracking, creative, offer or economics.
Open the tool →Ad Strategy Builder
Fill in your numbers and constraints, get a complete media plan brief you can copy.
Open the tool →PRO INSTRUMENTS
ONE EMAIL UNLOCKS ALL 20, FOREVEROffer Architect
Assemble the five levers of a sellable offer, see the weakest one, get the stack written for you.
Unlock the tool →Hook Generator
Proven hook frameworks crossed with your product and pain point. Dozens of scroll-stopping openers.
Unlock the tool →Ad Copy Generator
Google RSA headlines and Meta primary text, character-count validated, built from your inputs.
Unlock the tool →Campaign Blueprint
Budget in, full-funnel structure out: campaign types, budget split, audiences and creative per stage.
Unlock the tool →Promo Calendar
A year of commerce moments for your market, turned into a quarter-by-quarter promo plan.
Unlock the tool →UTM Builder
Clean, convention-enforced campaign URLs, one at a time or in bulk. No more attribution soup.
Unlock the tool →Landing Page Scorecard
30 weighted checks across message, offer, trust and UX. A grade plus a prioritized fix list.
Unlock the tool →Discount Strategist
Every discount has a volume price. See exactly how much more you must sell before the promo pays.
Unlock the tool →Bundle Builder
Bundle economics: what the AOV lift really costs in margin, and when bundling beats discounting.
Unlock the tool →Persona Builder
A structured buyer persona that ends as a targeting and messaging brief, not a poster.
Unlock the tool →Budget Allocator
Split any budget across funnel stages and channels by goal, with the reasoning attached.
Unlock the tool →Creative Brief Generator
A complete ad creative brief: concept, hook, visual direction, CTA and specs per placement.
Unlock the tool →Email Flow Planner
The lifecycle flows your store is missing, with triggers, timing and subject line starters.
Unlock the tool →Keyword Mixer
Seeds times modifiers equals a structured keyword list: ad groups, match types and negatives.
Unlock the tool →Negative Keyword Builder
Curated negative lists by intent, so you stop paying for clicks that were never going to buy.
Unlock the tool →Ad Schedule Planner
A dayparting heatmap built from how your business actually sells across the week.
Unlock the tool →Feed Title Optimizer
Shopping titles restructured for query match: the order, the attributes and a live preview.
Unlock the tool →Scaling Simulator
Diminishing returns made visible: where profit peaks as you push spend, and where it dies.
Unlock the tool →Creative Testing Matrix
Hooks times formats times audiences, turned into a test plan with budgets and kill rules.
Unlock the tool →Sale Campaign Planner
Work back from sale day: phases, budgets, creative needs and the checklist per phase.
Unlock the tool →Built by a practitioner, not a SaaS
New tools and teardowns, weekly.
Get the thinking behind the instruments. One paid-ads breakdown a week, free.