Kamal Noori
How I Cut Brand Search CPC by 92% Without Losing the Top Spot
A brand campaign should be the cheapest line in your account. Here's the exact Google Ads setup that took a brand CPC from €0.26 to €0.02 while impression share went up, not down, and the caveat nobody mentions.
Cheap Leads Are a Trap. Optimize for Customers.
Cost per lead vs cost per acquisition: cheap leads that never close bankrupt you slowly. Change the KPI and one client doubled lead-to-customer rate.
Why Your Google Ads CPC Keeps Rising (and What Lowers It)
Why your Google Ads CPC keeps rising and the levers that actually lower it. Quality Score moves real money. I've cut CPC 30% by fixing the click, not the bid.